What to expect in show format and questions

We dive into meaningful conversations with state healthcare association leaders, award winners, and board members shaping healthcare and community care. Expect authentic stories, personal insights, and discussions on leadership, policy and the challenges behind the work. Each episode uncovers what drives these individuals and how their efforts impact communities across America.

Who is the audience of the show?

“People Worth Caring About” is for healthcare leaders, state association presidents, board members, award recipients and professionals invested in the future of healthcare and community care. Our audience includes executives, business owners and advocates working within healthcare associations and related industries. They seek authentic stories, leadership insights and practical perspectives on the challenges and opportunities shaping healthcare today.

How long is each episode?

Your recording session will be 60 minutes long so that we have adequate time for tech checks and topic alignment before recording.

The final episode will be ~30 minutes long.

Is the show audio or video?

The show is primarily audio, although we do record video when possible for YouTube and social media clips. It would be great to have you on camera, if possible. If not, no worries and we can focus on only recording audio.

How to prepare for your interview:

1. Use your computer - Please use your computer for recording, not your phone. This will ensure we have the best quality possible.

2. Google Chrome is preferred - If possible, please have Google Chrome open during the interview. This enables us to record an audio backup of the interview. If you don’t have Google Chrome, it’s ok, but it’s preferred.

3. Remove distractions - Please be in a quiet area where you will not be disturbed and silence all notifications on your computer and mobile device.

4. Audio quality - Please use the best microphone you have available. If you do not have a microphone then use at minimum a pair of earbuds or a headset. This ensures the best audio quality for the listener.

5. Raise your webcam to eye level (you can stack your computer on top of books if needed).

6. Ensure that the light is in front of you and not behind you. If you have a window, set your computer with the window behind your computer screen so there is adequate light on your face.

How will this be recorded?

We will be recording via a browser-based tool called Riverside.fm. Riverside runs in Google Chrome, so please make sure to have Chrome installed on your computer.

We use Riverside because it records an HD file on your computer and then uploads it after the recording. This helps us get a much higher video quality than we could capture via Zoom.

Where is the podcast hosted?

The podcast is hosted on Apple Podcasts, Spotify and all other major podcast directories.

What is the time commitment & process?

To get involved with an episode, a guest should expect:

• Podcast briefing - with the support of our podcast team, we create a “podcast brief” of proposed questions and talking points for the episode.

• 30-minute kickoff call - to discuss topics and refine the podcast outline.

• Asynchronous time - to review and approve talking points.

• 60-minute recording session - 60-minute session to record the final episode. The final run time will be ~30 minutes.

• Asynchronous time - to share and promote the episode once live.

What will I receive after the episode goes live?

After the episode goes live, you will receive social media assets that may include social videos, audiograms or quote blocks. You’re strongly encouraged to share these on your social platforms.

When will the episode go live?

An episode will typically be published 30–90 days from the date of recording, depending on the number of episodes we have in the pipeline.

What are the expectations for promotion? 

We will deliver social assets to every participant of the episode. We ask that you please share these on your primary social channels.

Co-marketing opportunities

Our team would love the opportunity to partner with your marketing department to co-promote the episode. We typically collaborate in the following ways:

1. Our team can create a written article based on the podcast episode that lives on your company’s site. Our team will handle content development and we can co-create it to match the tone of the corporate blog.
   
   

2. We can provide social media content to help you promote the episode from your company’s corporate LinkedIn to expand reach and drive awareness.
   
   

3. If you have a podcast or webinar series at your company, Peter and Jalene would be happy to appear as guests.